About Us

Martin Freeman

I’m Martin Freeman and I love pensions.

Which is fortunate, because I’ve spent my whole working life in the pensions industry. Helping people to get their best retirement is a noble calling, a lot of fun, and really hard.

It can also be a little frustrating because so many of our efforts can be directed on more tangential goals. Building features to “tick the box” of an RFP, that you know no-one needs and won’t ever be used.

I started Pensio because I thought that I could help pensions and software providers build the right stuff, in the right way, that makes a real difference. That helps people retire. That helps providers offer better value for money. That helps software providers grow by serving their clients well.

I want to be a bit different to a lot of traditional consultants. I want to roll my sleeves up and behave like a member of my client’s team. To bring my experience, opinions, ideas to the table, rather than racking up chargeable hours and monetising uncertainty.

We’re at an incredibly exiting time in the industry. Dashboards are forcing the industry to digitise, unleashing incredible potential. Policies on small pots and lifetime providers could turn the traditional value model on its head. And the focus on value for money finally makes the industry put members at the heart of what we do.

I’d love to help you navigate this, and to deliver the next generation of pensions technology that helps people to get their best retirement.

Our Services